SUBOTRON pro games: Making your game into a franchise

Christian Fonnesbech
strategic consultant, head of IP Development at Nordisk Film Games, Copenhagen

If you want to survive in the games business, you need to stop thinking “one hit wonder” and start thinking “long-term sustainablity”. It doesn’t matter if you’re an established studio, a bedroom producer or a student team: developing stand-alone games is simply too risky in today’s market. By developing your project as a potential franchise, it can become more than just a single shot in the dark. As head of IP Development at Nordisk Film Games, Christian Fonnesbech will share the foundations of building long-term Intellectual Properties. If successful, this approach can ensure higher valuation of project and company, longer staying power in the market, wider interest from investors and media companies, added loyalty from users, cross-media promotion opportunities and more.

Biography
Christian Fonnesbech is head of IP Development at Nordisk Film Games, which has invested in four indie game developer companies in the last year. In addition, Christian is a strategic consultant for the game and media industries. He currently advises Egmont on investments and strategy development and works with independent game developers, game schools and conferences. Before this, Christian produced and directed 35+ game projects for advertising, learning and entertainment.
 
Mit freundlicher Unterstützung der Austria Wirtschaftsservice GmbH

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