SUBOTRON pro games powered by Wirtschaftskammer Wien

Location: Room D / Q21
Admission free

Stefano Petrullo
Founder Renaissance PR, London

PRs are changing their role, media are evolving and independent game developers need a way to make sure their game talks with the right audience: media, youtubers, twitch and community are part of a beautiful ecosystem that can make the difference for your game. While there is no magic bullet for a successful campaign, it´s important to know what, when and how to do things to make sure your game stands out of the crowd and shows it’s true potential. This talk includes insights on preparation and using the right words, gives an overview on what PR in 2015 are and how important it is to start thinking early about communicating your product.

•    What is PR? (Seems obvious but it is not!)
•    Media landscape and influencers, 2 sides of the same coin
•    The importance of preparation
•    The use of the rights words at the right moment
•    Milestone of a successful PR Campaign
•    Do and Don’t
•    QA

Short biography
An award-winning PR professional with over 15 years’ experience in planning and implementing full campaigns for some of the world’s biggest entertainment brands, including „Watch Dogs“, „Assassin’s Creed“, „Far Cry“ and more. Stefano has been in the industry since 1991, ex journalist and former senior PR manager of Ubisoft he has been involved in product and corporate PR as well as crisis management. Optimistic and extroverted, his works is always based on measurable result and focus on the big picture of the campaign across all type of media (owned, earned, paid).

Moderation: Robert Glashüttner (ORF/FM4)

SPECIAL EVENT

17:00-18:30 UNREAL USER GROUP MEETING
 
ATTENTION! On friday Oct 9, 2015 a workshop of the Wirtschaftskammer Wien with Stefano Petrullo takes place from 09:00 – 12:00 in FORUM [EPU KMU]. 

Details here! Application necessary.

<link http: subotron.com veranstaltung pr-2015 _blank>subotron.com/veranstaltung/pr-2015/