Film Evening: The Gruen Effect - Victor Gruen and the Shopping Mall

Film Evening: The Gruen Effect - Victor Gruen and the Shopping Mall

Date: Fri, Aug 24, 20:00
Venue: Architekturzentrum Wien, Hof der Architektur
Free admission

Welcome address: Karoline Mayer, Az W
Film screening: Anette Baldauf, Katharina Weingartner: \'Der Gruen Effekt - Victor Gruen und die Shopping Mall\', A 2009, 55 min.

The focus of the film evening at the Az W is \'Der Gruen Effekt\', a film that engages with the life and work of the \'father\' of the shopping mall, the Vienna-born architect Victor Gruen. The European architecture platform wonderland has initiated an international festival of films for 2012 about architecture and public space. The programme includes short films and feature films, works of fiction and documentaries in public spaces around Vienna, Budapest and Linz.

Discussion following the film:
Gudrun Hausegger, architecture historian and freelance journalist
Andrea Seidling, architect and film essayist
Katharina Weingartner, director \'Der Gruen Effekt - Victor Gruen und die Shopping Mall\'