Gyula Fodor: Madonna Now

Gyula Fodor: Madonna Now
The Social Heart
in the context of \"MQ Summer of Fashion\"

Date: Fri, Jul 27, 21:30
Venue: MQ main court

The public will bear witness to a fashion show featuring various protagonists on the catwalk. Professional models, dancers. The performance is staged in such a way that — until shortly before its conclusion — the audience must constantly wonder whether what they are witnessing is an art project or indeed a commercial show. Over the course of this ca. 25-minute performance, the participants’ actions follow a precise dramaturgy. The show’s climax, its essence—namely the end—gradually builds. The final model to appear is the New Madonna.
The performance behaves like an image stretched along the axis of time: occurrences on the catwalk are akin to an observer’s process of sighting and then gradually understanding an image. The show’s closing sequence is the fully manifested image, which can finally have its full \"impact\" on the observers. A striking image with an open heart...

The metaphor of the \"body without organs\", originated by dramatist Antonin Artaud (1896–1948) and used later on by the philosophers Gilles Deleuze and Félix Guattari, comes into play: \"The body ... is alone. And needs no organs ... the organisms are the enemies of the body...\"

Sociologist Richard Sennett speaks of the \"moral difficulty of arousing sympathy for those who are the Other. ... the body accepting pain is ready to become a civic body, sensitive to the pain of another person, pains present together on the street.\" When privileged individuals literally have \"no heart\" for the less privileged, then collapse of the civic body becomes an imminent threat.

The artist’s project will be realised in cooperation with the MuseumsQuartier Wien and the LEOPOLD MUSEUM

Fashion: Pitour and Artista


www.gyulafodor.com